Watch: This is the Perfect South African Road Trip Anthem for Your Summer Travels
South Africans love a good road trip, especially over the festive season. At the end of the year, South Africa’s roads are abuzz with travellers commuting across the country. Whether it be travelling back home to spend time with family in other towns and provinces, or holidaymakers looking to escape the hustle and bustle of city life. In celebration of this annual trek, Kia has released a road trip anthem that is uniquely South African and the perfect soundtrack for the festive season.
Inspired by the South African road trip — the people we’re with, the places we explore, and the memories made along the way — the Kia Tsamaya anthem is sure to get you grooving this festive season. The #KiaTsamaya campaign has been launched with an emotive music video, a uniquely local expression of how we travel, underpinned by a modern folk song.
“In Setswana, Sesotho and Sepedi there are the words “kea” and “ke ya” which sound like Kia and interestingly, they relate to movement and travel,” comments Stephen Crosse, Sales & Marketing Director of Kia South Africa. “We found the sonic similarity between the words, coupled with our nation’s history of migration to be an authentic and unexpected opportunity to connect with South Africans through music in a meaningful way.”
Created by lauded film composer Zethu Mashika, the catchy song is a nod to the 80s — an instrumental composition which has a distinctly old-school feel, with a fresh twist; even though it is new, it feels like you have heard it a million times. While we all travel for different reasons, we can share in the familiarity of songs sung in unison, the reassuring hum that fills the silence on a long stretch of road and the unforgettable echoes that call back memories of home.
Check out the music video below:
Following the journeys of a diverse group of characters, the #KiaTsamaya music video, directed by Matshepo Maja, portrays a sense of the freedom, togetherness, and celebration that only a road trip on South African soil allows.
The track is also available for streaming on Spotify and Apple Music.