TRESemmé’s New Reverse Wash System Offers Beauty-Full Volume!
If you struggle to get va-va-voom volume in your hair then you’re going to love TRESemmé’s new Beauty-Full Volume range, a collection of products designed specifically to condition first, shampoo second. You may have already heard of the reverse washing phenomenon but now TRESemmé is taking the DIY haircare trick to new levels with a collection of products scientifically designed to give you the most out of your reverse washing practice. That’s right, forget the chore of wash, condition, rinse, tease, backcomb, spray (and dealing with crunchy, stiff hair) now it’s all about condition, wash, style and you’ll have beautifully soft, voluminous hair that will be the envy of your friends. Here’s the low-down on this volume-tastic collection!
The revolutionary Reverse Wash Haircare System is designed to leave you with hair that is full of touchable body and bounce. “We discovered an emerging beauty routine which sees trend-setters reversing the traditional shampoo and condition regime to achieve volume, however the tradeoff is that the hair is left dry and crunchy,” says Unilever PR Manager Sphelele Mjadu. “From this insight we have formulated a specific range of salon quality products that let women achieve a long-lasting voluminous look, at home, without compromising on the feel and texture of her hair. So she gets the volume she needs and the softness she craves.”
To put it in a nutshell, the TRESemmé Beauty-Full Volume collection has rewritten the rules of voluminous hair. For beautiful volume, all you need to do is start off with the TRESemmé Beauty-Full Volume Pre-Wash Conditioner. This ultra-moisturising product contains patented Fibre Polishing Actives that smooth the hair and keep it smooth even after you’ve shampooed. So often women who use the reverse washing method will still struggle with unruly, dehydrated locks but this conditioner has been designed to bind to the cuticle of the hair to protect and soften it during washing, leaving it smooth and polished.
Next up, the TRESemmé Beauty-Full Volume Shampoo gently washes away weight by removing excess conditioner, leaving an ultra-light conditioning layer on the surface of the hair. The formula in this product is said to help control static while removing excess ingredients and weight, to ensure the hair retains bounciness and body.
And, once you’re done washing it’s time to style! Formulated with Fleximax Volumisers, the TRESemmé Beauty-Full Volume styling range, includes the TRESemmé Beauty-Full Volume Hair Maximiser and TRESemmé Beauty-Full Volume Mousse. These fabulous styling products help to create even more volume and lock in volume created by the reverse washing system. You can use the Hair Maximiser before you blow-dry or even a day or two after you’ve washed your hair to get a little bit of extra volume. As for the Volume Mousse, this product is all about lifting the roots. This product gives you light hold while still helping you create long-lasting volume – say bye-bye to crusty mousse-frozen hair, this product is light, soft, and oh-so-fab.
The new TRESemmé Beauty-Full Volume range is available in stores now and is priced at R 96,99 for Pre-Wash Conditioner, R 96,99 for the Shampoo, R 85,99 for the Hair Maximiser cream, and R 79,99 for the Mousse.