Puma Reveals ShapeLuxe: A Collection Celebrating the Inspiring Women of the Puma Fam
Puma has revealed a new women’s training collection for every type of fitness enthusiast. According to Puma, the new Puma ShapeLuxe collection celebrates the inspiring women of the Puma family with high-performance pieces designed to move with you. Launched alongside a new colourway for the Puma PWR Nitro Sqd training shoe, the colourful collection is sure to turn heads in the gym.
The launch campaign for the collection puts the focus on the women who make up the core of the brand, telling stories of inspiring employees and the wider Puma family across the globe. These women defy expectations, control their own narratives, and reject a “one-size-fits-all” approach to fitness.
The ShapeLuxe training collection launched globally on the 1st of March and features innovative, high-performance pieces that seamlessly move with you using Lycra Adaptiv materials.
The form-fitting pieces are built for a second-skin feel, using Puma’s innovative Lycra Adaptiv materials to seamlessly support your body. Puma says the new Lycra Adaptiv fiber is engineered to deliver sculpting and support whilst being stretchy, breathable and comfortable.
To bring the collection to life on International Women’s Day, Puma took to social media to share the inspiring story of its own employees and the wider Puma fam from across the globe, each sharing how they found confidence through the power of movement.
The Puma ShapeLuxe training collection includes:
- Move ShapeLuxe Bra. Available in four colourways (Black, Lime Pow, Gamet Rose and Teak): A low support bra with engineered support.
- ShapeLuxe Seamless Tight. Available in four colourways (Black, Lime Pow, Gamet Rose and Teak): A high waist fit, full-length legging with engineered support.
- 4Keeps ShapeLuxe Bra. Available in four colourways (Black, Lime Pow, Gamet Rose and Teak): A medium support, thin racerback silo with a seamless waistband.
- ShapeLuxe Seamless Short Tight. Available in four colourways (Black, Lime Pow, Gamet Rose and Teak): A 6-inch inseam with high waist fit and engineered sculpting.
Of course, the new gear pairs perfectly with the Puma Pwr Nitro Sqd training shoe. This unique training shoe, designed with high-intensity training in mind, takes the idea of an old-school ‘cross training’ shoe and ups the ante with purpose-built technology that will help you tackle your high-intensity workouts with absolute ease.
Shop the full Puma ShapeLuxe collection from the 19th of March in Puma Retail stores and online.