Share an OREO with a Stranger and Win!
If your selfie game is on point then now is your chance to show off your selfie skills and win with OREO. The world famous cookie celebrates its 104th birthday in March and is encouraging fans to celebrate the kid inside of us with the new Open Up with OREO campaign. The campaign will not only offer local consumers the chance to win one of 3 family trips to New York City worth R200 000 each but will also reward customers who aren’t afraid to whip out their best pout for a shareable selfie.
Building on the sense of childlike wonder, a series of wonderfilled activations opened up around South Africa and to date, thousands of South Africans have shared their most wonderfilled moments in Durban, Johannesburg and Pretoria using the OREO Wonder-Selfie machine. This week it is Cape Town’s turn with the final #WonderSelfie activation planned at the Cape Town V&A Waterfront from 27 April to 1 May 2016.
The larger than life ‘selfie-machine’ allows fans to go through a user-journey to get their very own #WonderSelfie; a digital print out of their face impressed into the cream side of an image of an open OREO cookie, which they can also share with their friends on social media. OREO fans who pop into the V&A Waterfront to test out the selfie machine stand the chance to win fabulous OREO prizes on the spot so don’t miss out!
And, if you’re keen to bag one of those incredible trips to New York then all you have to do is purchase a pack of OREO biscuits (176g or 429g) and SMS the last five digits of their barcode to 40185. OREO cookie lovers can also enter online on the Let Wonder Out website. And, while you’re shopping for your OREOs, don’t forget to check out the new OREO Chocolate Crème flavour, available in 176g packs.