Nike’s New Joyride Sneaker Aims to Make Running ‘Easier’ for the Average Joe
Nike’s recent React running shoe has become a favourite amongst runners and sneaker-heads this past season, but Nike isn’t resting on its laurels just yet. The American company is aiming to introduce another new silhouette into the market to offer something a little different for the casual runner. Check out the all-new Nike Joyride — a running shoe for the average joe.
The Nike Joyride is a purpose-built running shoe, but it isn’t designed for the high-end user. Rather, the Joyride is designed to enhance the experience of running for the average person, making them fall in love with hitting the streets for a jog. But how exactly are they doing that?
This exciting new promises to offer the maximum energy return possible, making running ‘easier’ and more of a fun activity, rather than a begrudging obligation. In addition to the entire upper being made of Flyknit material, Nike achieves this by packing the sole with Nike’s new proprietary TPE beads (a copolymer of plastic and rubber) — and there are 10,000 of them in each sneaker’s sole. Segmented into zonally-tuned pods, the beads create a dynamic footbed that forms to your foot and expands in all directions as it learns how you plant your foot.
We’ve seen a similar bead technology appear in Puma’s NRGY bead-featuring releases, which have proven to deliver a fair bit of additional energy return upon running.
The Nike Joyride will hit stores on 15 August. While South African pricing is yet to be confirmed, the shoes are estimated to be priced at $180 (around R2,630).
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