New Balance Unveils New Retail Experience at Canal Walk
New Balance has announced the launch of its newest store at Canal Walk in Cape Town. With this new store, the brand promises to bring shoppers its revolutionary retail concept, The Uncommonly Common Concept (UCC), which was first launched in Durban, to the vibrant city of Cape Town. According to New Balance, the grand reopening of the Canal Walk store redefines the traditional shopping experience by placing people, not products, at the forefront of the retail experience.
Describing the shopping concept, New Balance highlights that UCC is a space designed to foster connections, inspire creativity, and celebrate individuality. Described as a space for fearlessly independent consumers that enables outsiders to find themselves in the brand, transforming them into passionate advocates.
“We are excited to bring this fresh, ground-breaking UCC retail concept to Cape Town since successfully launching it in KwaZulu-Natal. To transform the way customers interact with our brand, the store design is centred around providing a welcoming and inclusive space for the community. It encourages customers to come together, share ideas, and discover their true style,” expanded Riaan Tolken, National Area Manager at New Balance.
Key features of the concept include central seating areas strategically positioned throughout the store. These inviting spaces are intended to create a sense of community and inspire connections among customers. It’s a place where people can gather, draw inspiration from one another, and unlock their individual style potential.
The UCC not only offers an extraordinary shopping experience but also includes an edited assortment of New Balance merchandise. Each product is carefully curated to cater to a diverse range of tastes and preferences. What sets this concept apart is the emphasis on visual storytelling, which accompanies select products. By shedding light on the makers and origins behind these items, the concept aims to showcase the rich history and heritage that places New Balance at the intersection of sport and culture.
Whether you’re an elite athlete striving for greatness or a fashionista looking to make a statement, New Balance’s curated selection of footwear and apparel caters to both worlds. The Canal Walk store will provide an opportunity for customers to envision their next defining moment, side by side with others who share their passion for style and performance.
Join New Balance at its Canal Walk store from March 2024, and experience the UCC for yourself. Discover a new way to shop, connect with like-minded individuals, and be a part of a retail revolution that celebrates the uncommon within the common.