Nespresso Launches Cape Town-Inspired Coffee
In a special tribute to South Africa, Nespresso has Launched a Cape Town-inspired coffee. Encapsulating the essence of the Mother City, the new Envivo Lungo, forms part of the Nespresso World Explorations range. Cape Town features alongside 5 other cities in the collection, which allows coffee lovers to travel the globe through coffee by providing the in-cup result of these cities’ local tastes.
Inspired by the diversity of local coffee cultures, Nespresso says it set out on a discovery of coffee preferences and rituals around the world. The result is World Explorations, a range of Lungo coffees that captures the sensations, the soul and the coffee tastes of some of the world’s most admired cities, which you can enjoy from home, at the touch of a button. The capsules in the range are also made using 80% recycled aluminium as part of Nespresso’s ongoing efforts and commitment to its sustainability and circularity objectives.
Nespresso says that just like the city it’s named after, the Cape Town Envivo Lungo is bold and full of character. “Cape Town Envivo Lungo perfectly reflects South Africa’s coffee tradition. Not only does its taste profile and intensity express the richness of Cape Town, its culture and lifestyle, but it also mirrors its coffee heritage and how South Africans tend to enjoy their coffee — a blend of Arabica and Robusta, enjoyed long and with milk,” says Yassir Corpataux, Coffee Ambassador Nespresso MEA.
In the spirit of local flavour, Nespresso South Africa has collaborated with multidisciplinary afrocentric artist, Baba Tjeko, whose bespoke artwork series will be featured throughout the launch of Nespresso World Explorations. Through his colourful geometric forms, Baba Tjeko tells a story of cultural traditions while highlighting Cape Town and its essence.
Beyond Cape Town, the range celebrates traditional coffee moments from around the world, inviting consumers on a journey that will enhance their tastes and enrich their coffee knowledge. This includes the Viennese coffee house culture, Argentina’s late afternoon Merienda coffee break, and more.
For more information, visit the Nespresso website.