Love What You Do: Artist Lyndi Sales Shares What She Loves About Her Job
As the well known (now, often over-used) phrase goes; “if you do what you love, you’ll never work a day in your life.” As cliché as it may sound, for many that quote still holds truth and inspiration. In the spirit of encouraging finding joy in everyday work, workwear brand Sweet-Orr is highlighting passionate local artists and artisans with an interesting story to tell through the ‘Love What You Do’ campaign.
The team at Sweet-Orr says the brand has always been drawn to trailblazers, creative thinkers, and hard workers in every field; and this is why they’ve chosen to celebrate them and the remarkable work they do. Launching the #LoveWhatYouDo campaign, Sweet-Orr has partnered with 10 South African industry leaders to showcase their talent and celebrate their inspiring stories. It’s a salute to the hardworking men and women from different industries, who all share one common trait: they have a deep-rooted love and passion for what they do.
The #LoveWhatYouDo campaign will see each of these talented individuals tell their unique stories, and share what inspires and drives them, and where the love for their craft comes from. In this video series, we’ll get a first-hand glimpse into their world, and celebrate ordinary people doing extraordinary things.
Sitting down with Lyndi Sales:
As part of the series, Sweet-Orr sat down with contemporary artist, Lyndi Sales in her studio. In this 2-minute snapshot into Sales’ work-life, viewers will be astounded by the work she creates: her intricately made constructions, how delicate the work is, and how it sheds light on the fragile nature of all existence.
Lyndi Sales has been creating a series of installations and artworks for the past 20 years. She is represented by galleries in Paris, San Francisco and Cape Town, has participated in many group shows internationally and her works can be found in collections in USA and Europe. Sales Participated in the 54th Venice Bienalle where she represented South Africa.
Sales orchestrates her sculptural alignments in vast or small installations and assemblages. It is not only pattern which compels her, but what pattern tells us of organic life forms, and the symbology associated with mutating forms. Growth formation with multiplying circular grooved patterns fascinates her, the magical shape of crystal is another. These forms – eternally fusing and splitting, fundamentally generative – signal the mystery and beauty of the organic world which Sales then replicates in inorganic matter.
Watch below as Sales describes why she loves what she does:
For more information on Lyndi Sales visit the Sweet-Orr website here.
Other artists in the Love What You Do series include:
Otto Du Plessis: Sculptor
David Southwood: Photographer
Gino Lange: Custom Car Fabricator
Hiram Koopman: Saxophonist
Jo Neser Olive: Farmer
Thandie Dowrey: Jewellery Designer
Leighton Rathbone: Mixologist
Bongani Mnisi: Head of Conservation
Buddy Chellan: BMX Athlete
“As one of the oldest global protective wear brands,” says Executive Director Denver Berman-Jacob, “we don’t only pride ourselves on the quality of our garments, but also on the small role we get to play in enabling individuals; artists, creators, makers, craftsmen and women, to what inspires them, the things that drive, the things that make the world a better place. We felt this campaign was important to not only celebrate the wearers of our garments but to be a voice of hope at a time when society can do with a positive message. And the message is clear, do what you love, love what you do.”
Over the course of the next few months, this video series will tell untold stories, celebrate remarkable journeys, and inspire us all to find love in everything that we do. #LoveWhatYouDo. Find out more about the campaign and featured artists here.
What’s more. As a celebration of these unique artists, artisans, and creatives, Sweet-Orr has decided to launch a limited edition #LoveWhatYouDo clothing range to inspire ordinary South Africans to don their favourite workwear pieces and get their hands dirty in clothing that can withstand any challenge.