Kendall and Kylie Jenner Launch Fashion Brand in South Africa
Kendall + Kylie apparel is now available in South Africa. Kendall and Kylie Jenner created the global clothing brand with the aim of capturing the unpredictable essence of today’s young fashion lover: confident, stylish, on-trend and in charge.
By designing for their own lifestyle and tastes and identifying with the woman they inspire, the Kendall + Kylie brand serves an ambitious audience of tastemakers who appreciate authentic style and who have influence among their immediate peers and social groups.
The brand emulates the sensibilities of the multifaceted, fast-paced, jet-set lifestyle of the Jenner sisters: Kendall inspires her designs from sophisticated, classic, feminine silhouettes made sleek and contemporary; whereas Kylie brings eclectic originality and a signature cutting edge to each collection.
The Kendall + Kylie ready-to-wear collection is constructed in premium fabrics across fashionable silhouettes perfectly styled for day wear, activewear, occasion wear, swimwear and underwear.
“The sought-after Kendall + Kylie apparel collection adds increased choice to our fashion emporium offering,” says Vicky Leach, Head of Ladieswear for Edgars, “a global brand that we now proudly offer to fashion lovers in South Africa.”
The range includes swimwear, sportswear, casual tops, shorts, and pants with prices starting from R399.
The Kendall + Kylie Summer 2022 collections are exclusively available at selected Edgars stores as well as online at Kendallandkylie.co.za. Edgars stores that stock Kendall + Kylie apparel include Sandton City, Menlyn Mall, Mall of Africa, Eastgate, Centurion Mall, and Fourways Mall in Gauteng; Gateway and Pavillion in Kwa-Zulu Natal; Canal Walk and Tygervalley in the Western Cape; and Loch Logan in Bloemfontein.