Huda Beauty’s Limited-Edition Ube Collection Drops in SA
Beauties, prepare to be ‘ubsessed’ with the new Huda Beauty Ube collection. The exciting new makeup collection has landed in South Africa, which means you don’t have to lust after this magical makeup from afar, it’s now within reach at your nearest Arc store!
Here’s a taste of what to expect: Electric lilac shades of your favourite Huda Beauty Products — all inspired by Huda’s Ube Ubsession!
For those unfamiliar with the trend, Ube cake is a traditional Filipino chiffon cake or sponge cake made with ube halaya (mashed purple yam). It is distinctively vividly purple in colour, like most dishes made with ube in the Philippines. Now you know!
Easy Bake Loose Baking & Setting Powder in Ube Birthday Cake
Every year on her birthday, Huda celebrates with a Ube cake, and that tradition is what inspired this limited-edition electric lilac shade of Easy Bake. Ube Birthday Cake is a deliciously unexpected way to create the perfect blushed and bright undereye. The subtle rosy pigments in this shade help to neutralise, brighten, and blur for the ultimate Ube snatch.
Blush Filter in Ube Cream
Huda’s latest Blush Filter shade features the same ultra-creamy, soft-focus formula you know and love. Now in a vibrant electric lilac, the super blendable and buildable pigments create the perfect ubelicious flush.
Faux Filler Lip Gloss in Uuu-baby
A sheer electric lilac shade joins the shade range of Huda’s viral high-shine gloss. Infused with vegan collagen and a nourishing vitamin E derivative, this cushiony formula adds major moisture and a glassy finish to lips for a smoother, fuller-looking pout.
Get the ultimate Ube look
Follow these tips from Huda herself for the ultimate celebration of Ube!
STEP 1: Apply Blush Filter in Ube Cream directly onto the apples of your cheeks and blend it out with a fluffy brush or your fingertips.
STEP 2: Press Easy Bake Ube Birthday Cake under your eyes with a powder puff, starting at the inner corner and working towards your temples.
STEP 3: Apply Faux Filler Gloss in UUU-Baby. For extra definition, line your lips first.
Shop the full Huda Ube collection online and in-store now at Arc.