H&M Beauty Launches in South Africa
H&M has announced the launch of H&M Beauty in South Africa. A curated selection of H&M Beauty products will now be available in selected H&M stores across the country and online from Superbalist, beginning 29 August 2024.
According to H&M, H&M Beauty’s mission is to build the most fashionable beauty destination in the world. With a focus on industry expertise and trend-driven products, the beauty brand is designed to be accessible for everyone to make themselves look and feel good.
“We are delighted to introduce H&M Beauty in South Africa. This launch allows us to offer a well-curated beauty assortment that complements the fashion we are known for. Fashion has always been in H&M’s DNA and with H&M Beauty we can offer our customers a complete look,” says Caroline Nelson, H&M South Africa’s Country Manager.
For the first time, customers in South Africa can explore an inspiring H&M Beauty assortment including nail colours and tools, lip glosses, hair styling aids, as well as a variety of beauty tools and accessories. Beauty has been offered by H&M since the late 70s. Since becoming its own organisation in 2019, H&M Beauty has established itself as a lifestyle brand alongside H&M Home and H&M Move. H&M lifestyle brands use the heritage of the H&M fashion brand to create new, strong and disruptive players in other growing industries.
The H&M Beauty range includes the Vegan and Natural Nail Polish range in 10ml bottles. The polish is a high-gloss, plant-based nail polish with a formula of 75% natural origin and is available in a gorgeous array of inspiring colours. Top it off with the Vegan and Natural Top Coat that’s specially formulated to pair with the Vegan & Natural Nail Polish. Instantly adds glossy lustre and hardwearing protection.
H&M Beauty will be available in South Africa at the following stores: V&A Waterfront, Sandton City, Gateway, Cavendish Square, Canal Walk, Rosebank Mall and Superbalist.