Got MiLQ? Think Creative Africa Launches Wearable Electronic Breast Pump in SA
Did you know, breastfeeding for one year takes approximately 1,800 hours? That is equivalent to a full-time job with 3 weeks leave! It’s no wonder Think Creative Africa founders, Nkgabiseng Motau and Mukondi Kgomo were looking for a solution to this all-consuming practice. Now, what began as a personal quest for a solution that would significantly and positively change their daily lives, has segued into the launch of an electronic, hands-free, rechargeable, wearable breast pump. Mom’s, say hello to Milq.
The Milq breast pump provides an innovative solution for women who seek that almost mythical mom-life balance. With breastfeeding being such an important practice, for a mom to be able to attend a meeting, care for other children, or work on a business plan, all while wearing a pump, is a life hack well worth investing in.
“We were both expecting at the same time and while we had planned our respective maternity leaves, we both still wanted to be hands-on in the business. The pumps available were cumbersome and noisy with too many parts. We see ourselves as entrepreneurs, mavericks, and mothers, and while women can be many things, it seems that we are not able to be all these things at the same time. We wanted to change that. In finding a creative and valuable solution for ourselves, we have found one for all breastfeeding and pumping mothers,” explains Motau.
More about Milq
Milq is a wearable, rechargeable, easy-to-clean, low-noise pump. It can be worn during a workday, while taking care of other children and anywhere else where a woman needs to have her hands free to do and enjoy other tasks. Milq provides the freedom for women to breastfeed anywhere. The easy-to-use tech products is an ideal gift for new and experienced mothers, and is a must-try for tech-lovers who love smart products they can trust.
The breast pump is made from 100% food-grade silicone and is also BPA-free. The device features a large LCD screen for easy operation. The device offers 3 modes — Massage, Expression, and Milk collection — and 9 adjustable grades for each mode. Milq also features a soft and comfortable breast shield and has an intelligent mute mode to operate at less than 30DB. The innovative electronic breast pump is battery and electric-powered and is rechargeable for use on the go. The device is lightweight and easy to wear, weighing just 0.26Kg.
From the price point perspective, Motau and Kgomo wanted a product that was priced well below the pumps available in the marketplace, which cost many thousands of Rands.
The recommended retail price for Milq is R1,985. and it can be purchased online from the Milkq website or on Uber Eats (Yes, really!) for Jozi-based moms.