FitFlop SA Branches Out to Release First-Ever Sports Sneakers
It’s time to get sports with FitFlop — the brand has launched its first-ever sports shoe, the FitFlop Vitamin FF Knit Sports Sneaker. Manufactured with Neodynamics technology, FitFlop says these trainers are engineered for exercise, sports, gym activities and running.
FitFlop spent two years developing the shoe, which the brand describes as “a super-versatile hybrid that’s biomechanically engineered for exercise but is equally good as an everyday shoe.” It’s ideal for sporty types looking for a shoe that will fit into their wardrobe as both an exercise shoe and an athleisure-style sneaker.
The FitFlop Vitamin FF Knit Sports Sneaker is available in a wide selection of colours, including Rose, Lilac, Black, Navy, and White.
“Our existing customers will be delighted that for the first time there is a FitFlop sneaker they can wear for their aerobics class, HIIT workout, walk on the promenade or a run. New customers can be excited by its sporty good looks and wealth of serious tech features!” say Kirsten Goosen, Marketing Manager at Into Brands.
The Vitamin FF boasts a sleek superlight sports look with a stretchy, breathable, pull-on knit upper, giving extra support at the sides and arch. FitFlop’s new Neodynamic midsole is a light high-rebound cushioning with a springy central plate that propels you forward and smooths out movement.
FitFlop believes that for a shoe to be really cool, it has to be comfortable. Known for its range of ultra-comfortable ergonomic sandals, shoes and boots, FitFlop is bringing that something ethos of comfort above all else to this new offering.
Plus, the Vitamin FF features recycled and reprocessed materials, and simplified upper, as part of FitFlop’s e01 project to create more sustainable footwear:
- Recycled PET polyester in knit upper (75%), heel/tongue webbing (100%), laces (50%)
- Insole foam – 30% reprocessed foam
- Midsole – 10% tea stalks
- Outsole – 10% reprocessed rubber
Shop the Vitamin FF Sneakers or range of FitFlop footwear for men and women online at FitFlop at R2,299.