Fitch & Leedes Celebrates SA Heritage with Ltd-Edition Tonic Cans & Braaiday Box
Heritage Day, 24 September is almost here and it’s time to make sure you’re stocked up on the essentials to celebrate it right. South Africa’s Heritage Day has also affectionately become known to many South Africans as National Braai Day and Fitch & Leedes has got just the thing to help you celebrate 24 September in style. The premium mixers brand is flying the flag in celebration of Heritage Day with a special limited-edition Indian Tonic available throughout September.
Proudly adorned with the bright colours of the national flag in celebration of the country’s rich cultural heritage, the limited-edition Fitch & Leedes Indian Tonic cans are available in stores during the entire month of September, while stocks last.
Taking the celebrations even further, Fitch & Leedes has teamed up with National Braai Day to unite all cultures around the fire on Heritage Day, 24 September. To get the party started, look out for the Braaiday Party Starter Kit full of #Braaiday memorabilia and Fitch & Leedes Heritage cans at selected stores.
The ‘Braaiday Party Starter Kit’ (R250 from selected retailers) includes fun items for South Africans to use around their braai areas while they unite around fires and celebrate National Braai Day on 24 September. The box includes items like South African flag cheek tattoos, a Braaiday non woven apron, Braaiday branded plastic clear cups, Braaiday fridge magnet and bumper stickers, Lion Match Fire Lighters, and a 6-pack of limited-edition Fitch & Leeds Indian Tonic cans.
“Jan Braai has become synonymous with South African braai culture and as a locally produced brand, Fitch & Leedes is the perfect partner to celebrate our proud heritage. We will also take the opportunity to link up with local spirit brands by encouraging followers of our digital platforms to #SupportLocal by showcasing South African craft distilleries as a run-up to Heritage Day,” says James Shaw, Fitch & Leedes brand manager.
Creating a niche for itself in the competitive drinks market as the range of preferred mixers by most master distillers, mixologists and discerning consumers, Fitch & Leedes continues to push the boundaries in terms of product innovation, quality and taste.
Look out for the Limited Edition Indian Tonic heritage can at leading stores or purchase online at around R54 per 6-pack of 200ml cans.