Elana Afrika Launches Mother-Daughter Clothing Range

Matchy-matchy mother-and-daughter fashion has taken Pinterest by storm and Instagram is chock-full of adorable images of mothers and their little ones in matching outfits. Local media personality and mother of two, Elana Afrika-Bredenkamp is putting her own spin on this super cute trend with a new range of locally-produced matching sets for moms and their girls. Created in partnership with South African fashion designer and producer, Izet Changuion for Glare, the Elana by Glare range is a dream come true for girls and women of all ages.

The matching sets are made from fabrics which are bold, dazzling and vibrant and are ideal for special occasions where you’ll be taking photographs and making memories to last a lifetime. Every mom was once a daughter, and she hears her younger self when she hears her daughter saying ‘I want to be like mommy’. Not only does this range reintroduce moms to their inner child, but it is an ideal bonding experience with their own child.

Glare – Modern Vintage Creations was founded in 2017 by Izet Changuion, also a lover of bold colours and vintage designs. “Partnering with the Glare team is a dream come true for me!” says Elana. “The idea came from my first-hand experience with my own two daughters. They’re 5 and 3 years old – the perfect age for dressing up and having fun with clothes. I wanted to create a classy, vintage-inspired look that I could wear, and that I could dress my daughters up in. We’re launching a skirt range for now, and will look to expand to other items during the course of the year.”

Elana is known for her roles in radio and TV, and she has produced a podcast, wine, events, and much more. Adding her first clothing range to the list was a natural next step for the fashionista, and as we have come to expect from the ‘mom-trepreneur’, this too reflects her belief in being a present mother and a champion of girl power.