Don’t Call it a Comeback: Veldskoen Makes Gumboots Cool Again
Veldskoen, the brand that put a humble South African shoe back on the map, knows a thing or two about tapping into iconic footwear. Anyone who can take an arguably, unstylish shoe — favoured by farmers and rugby players on holiday — and turn it into a global fashion brand deserves a pat on the back.
Now, the brand is once again using its tried and true recipe for success setting its sights to put “the Veldskoen effect” on the gumboot. Just as it did many years ago with a shoe designed to be worn in the veld, Veldskoen is taking the gumboot from the garden to the streets intending to turn it into a covetable wardrobe staple. Yes indeed, the iconic South African Gumboot is putting its best foot forward in fashion!
Just in time for the winter season in South Africa, Veldskoen has introduced its new ladies Veldskoen Gumboot. The rain boot is getting a big fashion moment with this launch that sees the classic Chelsea boot-style turned into a hard-wearing rain boot that can go almost anywhere. Puddles and rain have met their match with this ankle boot that is as stylish as it is practical.
Veldskoen has a knack for working with the best suppliers and for this new venture, the brand has teamed up with South African manufacturer Neptun Boots to bring South Africans a high-quality and high-functioning, yet stylish gumboot that will last.
The Veldskoen Gumboot is an ultra-light women’s Chelsea fashion boot made from Reach-compliant PVC. Because it is light, cool, and waterproof, the shoe is perfect for hot, cold, or wet weather. It can be effortlessly dressed up or down, so it looks great with sundresses, denims, or workwear. It’s also easy to clean — simply wipe them down with a damp cloth. The boots are true to size, so no need to go up or down a size to fit into these.
Health and safety organisation REACH plays a crucial role in safeguarding public health, protecting the environment, promoting innovation, ensuring transparency, and influencing global chemical management practices.
If you’ve been toying with the idea of investing in a gumboot for winter, then look no further than this new addition to the Veldskoen range. Made with super soft PVC, these are arguably the most comfortable gumboots you will ever wear (yes, even more comfortable than that once British-made boot that has recently fallen from grace). Plus, it’s locally made, which means more jobs for hardworking South Africans.
Go on then, click “add to cart”, your feet will thank you this winter.
The Veldskoen Ladies Gumboot is available online via the Veldskoen website at R699.
