Curve Fragrances & Dricus Du Plessis Celebrate South African Launch
Curve Fragrances has announced a partnership with UFC Middleweight Champion Dricus Du Plessis for its fragrance portfolio in South Africa. As the first South African to win a UFC Middleweight championship title, Dricus embodies Curve’s bold and confident spirit, living life on his own terms and pushing beyond boundaries.
Marketed by Elizabeth Arden, Curve Fragrances will soon be launching in South Africa with a collection of signature scents for men and women designed for those who shape their own stories. Whether stepping into the unknown or standing tall in the face of challenges, Curve is the fragrance for those who lead confidently.
“At Curve Fragrances, we believe that confidence isn’t something you’re given, it’s something you create. It’s about moving forward, evolving, and owning your space in the world, explains Maggie Wang, Head of Marketing, Elizabeth Arden & CDH Fragrances. “Dricus Du Plessis embodies this spirit perfectly. His journey — from rising through the ranks to becoming South Africa’s first UFC Middleweight Champion — reflects sheer determination, discipline, and an unbreakable mindset. He is the definition of what it means to be #ConfidentWithCurve. Life is full of curveballs, and how you handle them truly defines you.”
Confident with Curve: A fragrance for those who own the moment
Created for individuals who embrace life’s twists and turns, Curve Fragrances is for those who turn obstacles into opportunities and step into every moment with boldness.
The #ConfidentWithCurve movement celebrates people like Dricus, who continue to push their limits and inspire others to do the same.
“Dricus Du Plessis represents everything Curve stands for; confidence, perseverance, and living boldly,” says Henry Shuttleworth, Managing Director, Revlon Group South Africa. “He is an athlete who doesn’t just fight battles in the Octagon but also challenges the limits of what’s possible, making him a natural fit for Curve Fragrances.”
Dricus Du Plessis: Confidence is earned
Dricus “Stillknocks” Du Plessis, as he’s affectionately known by fans, has cemented his place in history as South Africa’s first UFC Middleweight Champion. He has defended his title twice in a sport where dominance is never guaranteed. His journey has been extraordinary: He rose from the local MMA circuit to the pinnacle of global competition, proving that confidence isn’t just about talent. It’s about perseverance, resilience, and controlling your destiny.
For Dricus, confidence is about more than just victories inside the Octagon. “Confidence isn’t just about winning fights — it’s about how you carry yourself through every challenge life throws,” he shares. “Curve Fragrances stands for the same thing; embracing the journey, adapting, and owning the moment. That’s why I’m excited to be part of this movement.”
Join the #ConfidentWithCurve movement and follow @CurveFragrances_za on Instagram or visit the Curve Fragrances website to explore the collection on launch day.