SA Entrepreneurs Launch New Online Cosmetics Brand, Dare Makeup
Ladies, there’s a new makeup brand in town and it’s 100 percent local and 100 percent online! Forget having to go into the stores to choose your makeup, Dare Makeup enables you to shop exclusively online wherever and whenever you want! Brought to you by ColourEnvy, a new local, online–focused cosmetics industry committed to disrupting the local cosmetics market, Dare Makeup is urban, edgy, and well, convenient!
By offering its brands exclusively online ColourEnvy believes that it can offer greater convenience, competitive pricing, and a bigger range of new and exciting brands to South African consumers. “Traditionally, consumers have a culture of shopping in store for cosmetics, so they have a more tangible experience. We believe with the growing trend in online shopping, the ColourEnvy brands are well poised to bring locals great products at competitive prices, without having to step into any malls or shops,” says Booke-Sumner.
They’re launching the company with DARE Makeup, which is what Rolfe calls a ‘fast fashion makeup brand specialising in eyes, lips, and tips’. With its bold colour palette, it’s clear the range has been designed to challenge individuals to be their brave, daring selves. Urban and edgy with striking tones, the range is fun and unapologetic while promoting a strong sense of self-acceptance and the ability to express oneself.
Homegrown and with world class quality, ColourEnvy looks set to take the local cosmetics industry by storm!
Dare Makeup is priced from R180 – R650. To shop this new range visit their website here.