Be Still Our ’90s Tween Hearts, Polly Pocket is Relaunching its Compact Playsets!
Do you remember Polly Pocket? They made it onto every Christmas and birthday list for years, and now, one of the most popular toys of the 80s and 90s is back! While you might think they wouldn’t have the same appeal anymore, they’re still in high demand. That’s right parents, hold on to your butterfly clips and get ready for some new toys in the house, because almost 30 years since Polly Pocket first launched Mattel has announced the relaunch of the iconic Polly Pocket mini worlds and your kid is bound to want need one.
Available in South Africa from February onwards, the new Polly Pocket compact playsets will light up your child’s imagination just like the 90s version did for you. The original one-inch micro-scale and compacts first launched in 1989, featuring the word’s first ever micro-doll Polly Pocket, and went on to sell over 10 million compacts.
Now in 2019, parents can introduce their children to Polly’s world as Mattel gears up to launch the playsets for a new generation of kids. The new Polly Pocket launches with a refreshed look that nods to the brand’s heritage and surprise factor, with new miniature worlds and a surprise in every compact for the 21st century girl.
Polly Pocket products are about a tiny world full of unexpected surprises that can fit in your hand and you can take anywhere with you. Childrens’ imaginations are ready to be unlocked with each compact, discovering fun locations and playing out great Polly Pocket adventures.
Open the Flamingo Floatie compact to reveal a flamingo-themed pool party! In the Cupcake compact imagine Polly is cooking and singing with her friends! Or reveal a tiny chalet in the “Snow Globe” where they can have some winter fun together! Miniature compact themes also include Polly’s Picnic, Lila’s Closet, Shani’s Camping Trip, Polly’s Beach Vibes Backpack and many more that kids will love collecting.
Along with new product, there is new content, and a new ethos – “Tiny is Mighty.” Polly is often told she is “too little” to do the things she wants to do. But Polly proves what every kid already knows…that being little isn’t a limitation, it’s her greatest strength. “Tiny is Mighty” ethos has also been the inspiration for new animated content which will bring to life Polly and her friends as they embrace big adventures in a shrunken size, thanks to Polly’s magic locket. Girls can watch more on the Polly Pocket Youtube channel, while the animated TV series will air early 2019.
Polly Pocket hits SA shelves in February and Polly Pocket Tiny Pocket Places compacts start from RRP R129.99, suitable for kids aged 4+.
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